There are a number of ways to increase Instagram Story engagement, but what about engagement with feed content?
According to a study by Socialinsider and Bannersnack, it’s carousel posts that are offering brands flexibility in their marketing on the popular social media platform and producing great results, with an average engagement rate higher than both images and videos.
In the analysis of close to 22.4 million total Instagram posts spanning 3 and a half years, of which 2.96 million were carousel posts, the latter was found to be on the rise.
Since the release of the carousel feature, brands’ adoption of this post type has increased significantly – in 2017, just 3-4% of Instagram content consisted of carousel posts, whereas in July 2020 that percentage has risen to 19.4%.
Not only that, but carousel posts’ share of total posts in May 2017 (14.4%) surpassed that of videos (13.8%), with images’ dominance receding a little from 70.8% in 2019 to 67.8% in 2020.
Since January this year, carousel posts’ share has increased month by month, suggesting that it could become the primary form of organic content on Instagram in the future. Read the rest at Marketing Charts.
More Instagram Marketing Reading
Attitudes Towards Brands That Use Emojis
Instagram posts have been found to generate more interaction when they include at least one emoji, making emojis a surprisingly useful engagement tool as opposed to just a way to dress up an otherwise dull message.
Social Media User Satisfaction By Site
For the second consecutive year social media users have a relatively low level of satisfaction with the platforms they use as a whole, per a report from the American Customer Satisfaction Index (ACSI). Instagram scored 72 in user satisfaction on a 100-point scale
Small Business Instagram Profile Elements
This infographic from fundera illstrates the elements that contribute to the perfect small business Instagram profile.
US Internet Users By Generation
Penetration among total Boomers in the US is far lower for Instagram (13.2%), Twitter (8.5%) and Snapchat (4.3%).
Americans are far more likely to zone out and not pay attention when visiting Facebook or Instagram than other walled gardens, according to research from OpenX.
Millennials’ Social Media Use By Channel
Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app.
Social Media Channels Used By B2B & B2C Marketers
Teens’ Favorite Social Media Channels
When it comes to which social media platforms resonate most with US teens, the battle between Snapchat and Instagram continues.
Twitter vs Instagram As A News Source
A similar percentage of users now turn to Instagram for news as they do Twitter, according to new data from the Reuters Digital News Report.
Social Commerce Has Yet To Take Hold
11.1% bought something on Instagram, so if you combine Facebook and Instagram, Zuckerberg commands 29.4% of the social commerce pie.
Trust In Social Media By Channel
According to Business Insider Intelligence’s annual “US Digital Trust Survey,” Instagram is tied with YouTube as the third most-trusted social platform. Digital trust is defined as the confidence users have in a social media platform to protect their information and provide a safe environment for them to create and engage with content.
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