Laurie Sullivan at MediaPost reports that digital advertising B2C marketing budgets are expected to grow by 78% in aggregate in 2021, according to Gartner’s 2020-2021 CMO Spend Survey.
Among CMOs:
- 78% cite rising budgets for social in 2021,
- 71% for mobile,
- 71% for websites,
- 69% for SEO,
- 65% for partner and affiliate marketing,
- 64% for paid search,
- 63% for email marketing,
- 58% for offline advertising, and
- 57% for event marketing.
The survey consisted of 432 marketing executives in North America, the United Kingdom, France and Germany at companies boasting $500 million to $20 billion or more in annual revenue.
The survey examined how COVID-19 affected strategies and budgets as well as how priorities will evolve during the coming year.
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