According to March 2020 GlobalWebIndex data, nearly a third of US internet users ages 16 to 64 have delayed booking any vacations as a result of the COVID-19 pandemic. Another quarter of respondents have held off on purchasing flights, and slightly fewer have held off buying concert or theater tickets.
Separate data from Ipsos and USA Today mirrors GlobalWebIndex’s findings. Some 10% of US adults said they’ve already delayed a major purchase, and slightly more respondents (13%) said they plan to.
When asked when they plan to buy the items they have put on hold, a good number of US internet users said they’re waiting for the outbreak to subside, per GlobalWebIndex.
Some 15% of respondents said they plan to make those purchases when the outbreak is over in their country; 14% said they’ll do so when the outbreak begins to decrease in their country; and 7% plan to do so when the outbreak is over globally. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.