The importance of Instagram for influencer campaigns is rising in nearly every market worldwide.
In a February 2018 survey by influencer marketing agency Activate, 88.9% of worldwide influencers said they were using Instagram for influencer marketing campaigns more than they did one year ago. Excluding posts on their feeds, Instagram Stories was the most popular tactic used for sponsored campaigns.
Instagram’s rising popularity for influencer campaigns goes hand in hand with the platform’s strong user growth, as marketers tend to go where their customers are. Read the rest at eMarketer.
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