Here’s a round-up of the marketing reports we’ve been tracking this month:
Advertising
- Marketing Land – Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177%
- Standard Media Index – Ad spend data direct from the source
Artificial Intelligence
- Everstring – The State Of AI In B2B Marketing
- The Drum – B2B marketers are ‘generally unclear’ of what AI means, according to research
Audio Marketing
- NPR/Edison Research – Smart Audio Report [Video]
- Nielsen – Audio Today 2018: A Focus On Black And Hispanic Audiences
Big Data
- comScore – Unlocking the Power of Location Data for Publishers
- McKinsey & Company – The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics
Content
Economy
- Pew Research – Income Inequality in the U.S. Is Rising Most Rapidly Among Asians
- Pew Research – Number of foreign college graduates staying in U.S. to work climbed again in 2017, but growth has slowed
Email Marketing
- Return Path – The State Of Email Marketing
- adestra – 2018 Email Marketing Industry Census
Experiential
- MarTech Today – Forrester issues first Wave report on Experience Optimization
Generations
- Pew Research – Gen X rebounds as the only generation to recover the wealth lost after the housing crash
Marketing
- Merkle – Digital Marketing Report, Q2 2018
- Demand Gen – 2018 B2B Buyers Survey Report: Sales Representatives Play Greater Role Within Critical 1-3 Month Active Buyer Timeframe
- Forbesinsights – Data Versus Goliath: Customer Data Strategies to Disrupt the Disruptors
- Hill Research – All The Single Ladies: Reaching The Modern Independent Woman
Measurement
- Netbase – The Complete Guide to Social Media Analytics
- Ascend2 – Measuring Marketing Attribution
- SaS – Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience
- Association of National Advertisers – Sponsorship Measurement Needs Improvement
- MIT Sloan Management Review – Leading With Next-Generation Key Performance Indicators
- Spiceworks – Marketers vs. Business Leaders: The Metrics That Matter
- AppsFlyer – 2018 Lifetime Value Benchmarks
- Marketing Land – Report: Social media sentiment not predictive of offline brand outcomes
- MediaPost – 25% Of Marketers Lack Skills To Measure Success Of Data
Media Consumption
- Consumer Technology Association – Smartphones Approaching TVs as Americans’ Most-Frequently Owned Tech Product
- Kantar Media – Consumer use of digital for health is growing
Music Marketing
- Nielsen – US Music Mid-Year Report 2018
News Media
- Pew Research – State Of The News Media
- Pew Research – About a third of large U.S. newspapers have suffered layoffs since 2017
- The Economist – Donald Trump’s attacks on the media may have backfired
Politics
Public Opinion
- Gallup – Military, Small Business, Police Still Stir Most Confidence
- Netbase – Brand Passion Report: Top 100 Global Brand Love List 2018
- CMI Community Marketing & Insights – 12th Annual LGBTQ Community Survey®
- MRINetwork – 2018 Reputation Management Study [PDF]
- Jumpshot – 2018 Marketers Survey
- BizReport – Survey: Google, Facebook most influential
- Pew Research – As New Tariffs Take Hold, More See Negative Than Positive Impact For The US
- Pew Research – Strong Men, Caring Women: Americans’ Views On Gender Traits
- Pew Research – Obama Tops Public’s List of Best President in Lifetime, Followed by Clinton, Reagan
- Pew Research – Americans Divided on Kavanaugh’s Nomination to the Supreme Court
- Pew Research – Public Views of Gene Editing for Babies Depend on How It Would Be Used
- Pew Research – Growing Partisan Differences in Views of the FBI; Stark Divide Over ICE
- Pew Research – Most Americans say higher ed is heading in wrong direction, but partisans disagree on why
Search
- Search Engine Land – Report: Google’s mobile search results now show image thumbnails 45% of the time
Social Media
- Pew Research – Social Media Use Continues to Rise in Developing Countries but Plateaus Across Developed Ones [PDF]
- MediaPost – Emojis Score With Mobile Users
- Pew Research – Activism In The Social Media Age
- Pew Research – Taking Sides On Facebook: How Congressional Outreach Changed Under Trump
- Pew Research – Moderates in Congress go local on Facebook more than the most ideological members
- Ipsos – Likelihood to Use Sharing Economy Services This Summer Declines Among Americans
Video Marketing
- comScore – State of OTT
- FreeWheel – Q1 2018 Video Monetization Report
Posted in Marketing Reports
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.