There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
More than a third of those ages 18 to 34 say they can’t go without Amazon, according to comScore’s 2017 US Mobile App Report. Gmail and Facebook ranked second and third. That bodes well for Amazon, especially as millennials age and grow their earnings power.
Snapchat, despite being high on the cool quotient, featured nowhere on the most essential apps for 18- to 34-year-olds. Read the rest at Business Insider.
Posted in Consumer Behavior, eCommerce, Email Marketing, Generations, Instant Messaging, Local Internet Marketing, Location-Based Services, Millennials, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Photo Marketing, Search Engine Marketing, Social Media Marketing, Technographics, Video Marketing, Visual Communications
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