American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed, details a recent report from Nielsen. Black Americans, who are the heaviest TV viewers, had the most number of TV channels available to them (218) and watched the largest percentage (11.3%), such that on average they viewed close to 25 channels for the month.
That was almost twice the number of channels viewed on average by Asian-Americans (13.8), with Hispanic adults also watching slightly fewer than channels (17.6) than average.
The analysis shows that the number of channels available to viewers increased from May 2014 to May 2015, before decreasing in May 2016. Compared to May 2014, viewers watched a smaller percentage of channels available this past May across races and ethnicities; as a result, they watch about 1 less channel on average now every month than they did 2 years ago. This decline has been driven by Black adults, who watch close to 2 fewer channels per month now. Read the rest at MarketingCharts.com.
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