According to a new survey by Pew Research Center, most Americans suspect that made-up news is having an impact. About two-in-three U.S. adults (64%) say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events. This sense is shared widely across incomes, education levels, partisan affiliations and most other demographic characteristics. These results come from a survey of 1,002 U.S. adults conducted from Dec. 1 to 4, 2016. Read the rest at PewResearch.
Demographics Of Americans Who Say Fake News Causses Confusion
While fake news became an issue during the highly charged 2016 presidential election campaign, Republicans and Democrats are about equally likely to say that these stories leave Americans deeply confused about current events. About six-in-ten Republicans say completely made-up news causes a great deal of confusion (57%), and about the same portion of Democrats say the same (64%). And although independents outpace Republicans (69% say fake news causes a great deal of confusion), they are on par with Democrats. This perception is also mostly consistent across education, race, gender and age, though there is some difference by income. While a majority of those who make less than $30,000 a year say fake news causes a great deal of confusion (58%), this is a lower proportion than among those who make between $30,000 and $75,000 (65%) and those who make $75,000 or more (73%).
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.