![Most Important Elements Of The Customer Experience, October 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/01/EconsultancyAdobe-Touchpoints-Central-to-CX-Oct2015.png "Chart - Most Important Elements Of The Customer Experience")
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX, according to company marketers (primarily hailing from Europe) responding to a recent study from Econsultancy and Adobe. So which touch points do marketers see as being central to the customer experience?
According to the results, the largest share (90%) of client-side marketers surveyed see the desktop website experience as being central to CX, with the mobile website (86%) and email (85%) close behind. Read the rest at MarketingCharts.
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