![Content Marketing Trends, B2C vs B2B, October 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/01/CMIMarketingProfs-B2C-B2B-Content-Marketing-Compared-Oct2015.png "Chart - Content Marketing Trends, B2C vs B2B")
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America, according to an analysis of the latest annual studies from the Content Marketing Institute and MarketingProfs, and both groups are shifting to more sales-driven efforts. Interestingly, B2C marketers are more apt than their B2B counterparts to believe they’re effective at content marketing (38% and 30%, respectively), and also report spending a greater share of their marketing budgets on content (32% vs. 28%).
With a majority of B2B and B2C content marketers expecting to increase the amount of content creation next year, both segments feel that producing engaging content is their top challenge, and around half of each group will increase their budgets over the next 12 months. Read the rest at MarketingCharts.
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