![US Mobile Ad Revenue Share By Company, 2014-2017 [TABLE]](https://trends.e-strategyblog.com/wp-content/uploads/2015/11/195215.gif "Table - US Mobile Ad Revenue Share By Company")
With its acquisition of Millennial Media, AOL says it wants to be a bigger player in the mobile ad market. But according to eMarketer’s latest US ad spending forecast, catching rivals Google and Facebook could prove challenging. Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion. Facebook captures 19.4%, or nearly $5.9 billion. By contrast, Millennial Media captures 0.3%, or $101.2 million.
Regardless of the ambitious nature of its goal, the acquisition will help the combined company compete more effectively for mobile display ad dollars. Read the rest at eMarketer.
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