![Demographics Of Top Social Media Sites, August 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/11/Pew-Demographics-Social-Media-Users-Aug2015.png "Chart - Demographics Of Top Social Media Sites")
Facebook remains the most popular social platform, used by 72% of connected adults, reports the Pew Research Center as part of a recent study. The study breaks down the demographics of 5 major platforms, with some interesting results. Among the highlights: Pinterest’s continuing strong skew towards women; Instagram’s high usage among Blacks and Hispanics; and LinkedIn’s above-average adoption among higher-income respondents. Read the rest at MarketingCharts.
Source: Pew Research Center’s Internet & American Life Project
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