![Search Ranking Factor Trends, August 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/08/Moz-Future-Trends-Search-Ranking-Factors-Importance-Aug2015.png "China - Search Ranking Factor Trends")
Annual search engine ranking studies have been recently released by both Moz and Searchmetrics, relying on slightly different methods to arrive at their conclusions about what’s important and what’s not. According to the reports, the impact of relevant content continues to grow, while the number of links to a given page remains influential though potentially decreasing in value.
This article highlights some of the takeaways from the studies. Both are packed with data and insights and worth a look in their own right (follow the links above to access the results). Read the rest at MarketingCharts.
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