![Top-Converting B2B Lead Acquisition Channels, August 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/08/Marketo-Top-Converting-Lead-Acquisition-Channels-Aug2015.png "Chart - Top-Converting B2B Lead Acquisition Channels")
Word-of-mouth works in B2C marketing and it sustains its power in the B2B world too, according to a Marketo analysis of lead-to-opportunity conversion rates across its customer base. The analysis shows that referrals have by far the highest conversion rate, almost 4 times higher than the 10 channels examined. Inbound marketing also demonstrates an above-average conversion rate, while sales prospecting fares well below the average. Source: Marketo
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