![Growth In Authenticated Viewing, 2013-2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/11/FreeWheel-Authenticated-Video-Viewing-Growth-Nov2014.png "Chart - Growth In Authenticated Viewing")
Authenticated viewing continues to soar, as 46% of all ad views on long-form and live content for programmers and multichannel video programming distributors (MVPDs) came from behind authentication walls in Q3, per FreeWheel’s report, up from just 14% during the year-earlier period. OTT devices were over-represented in authenticated ad views, accounting for 22% share, compared to 6% share for digital viewing overall. Source: FreeWheel
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.