![Brands & Loyalty Rewards, November 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/11/Razorfish-Brands-and-Loyalty-Rewards-Nov2014.png "Chart - Brands & Loyalty Rewards")
More than 7 in 10 online consumers in the US believe that it’s important for brands to reward them for being loyal customers, a sentiment shared by 65% in the UK, 92% in Brazil and 71% in China. That’s according to a recent study from Razorfish, which also found at least half of consumers in each country feeling that it’s important that brands have loyalty programs. Read the rest at MarketingCharts.
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