![Aspects Of Mobile Ads That Appeal To Mothers, November 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/11/BabyCenter-Most-Appealing-Mobile-Ad-Features-Mothers-Nov2014.png "Chart - Aspects Of Mobile Ads That Appeal To Mothers")
Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old. While fewer (30%) cite nearby deals as an appealing feature, that represents an increase from last year’s survey, and is the second-most attractive feature of those cited. The only feature that declined in appeal from last year’s survey was ads for a useful app (11% vs. 15%). Source: BabyCenter [PDF]
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