![Data Marketing & Ad Spending By Channel, November 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/11/WinterberryGroupGlobalDMA-Data-Driven-Spending-by-Channel-Nov2014.png "Chart - Data Marketing & Ad Spending By Channel")
Data’s role will grow substantially more important in the future, according to more than three-quarters of marketers, advertisers, service providers, technologists and publishers surveyed by the Winterberry Group and the GlobalDMA across 17 markets. The study finds broad agreement across those markets that the value of data-driven marketing and advertising (DDMA) is growing, and almost three-quarters expect to increase their spending on DDMA next year. Read the rest at MarketingCharts.
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