![How Small Business Owners Use Social Media, July 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/178001-179000/178589.gif "Chart - How Small Business Owners Use Social Media")
Small and medium-sized businesses (SMBs) have said it before: Social works, and as a result, they’re increasing marketing spending and time invested in the tactic. Based on a July 2014 study by BIA/Kelsey, Facebook is benefitting from both.
[Tweet “Connecting with consumers was the top way US SMBs used social networks. #SocialMedia “]
What are SMBs doing as part of their increased social media efforts? According to a July 2014 study by Gallup and Wells Fargo, connecting with consumers was the top way US small-business owners used social networks for business purposes. Marketing or promoting businesses and products as well as building an online reputation were also popular activities, each cited by 72%. Advertising trailed close behind, with nearly 70% of respondents saying this was a use case for social media. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.