![Video-On-Demand Subscription Trends, Q2 2013 vs Q2 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/08/Centris-US-SVOD-Adoption-Trends-in-Q2-Aug2014.png "Chart - Video-On-Demand Subscription Trends")
Some 35% of US households subscribed to a subscription video-on-demand (SVOD) service during the second quarter of this year, up from 27% during Q2 2013. In fact, roughly 1 in 7 (14%) of households subscribed to multiple SVOD services, up from 11% during the year-earlier period. Netflix remains the most popular service, subscribed to by 30% of US households during the second quarter, ahead of Amazon Prime (12%) and Hulu Plus (7%). Among those households with multiple subscriptions, the Netflix and Amazon Prime combination is the most popular, chosen by 63% of such households. Source: Centris Marketing Science
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