![Americans' Charitable Donations By Generation, August 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/08/Harris-Americans-Charitable-Contributions-by-Generation-Aug2014.png "Chart - Americans' Charitable Donations By Generation")
9 in 10 American adults claim to have participated in some type of giving in the past 2-3 years, with the likelihood of having done so increasing with age. The most common contribution reported by survey respondents was used clothing (73%), followed by money (66%) and food (53%). In each case, Matures (68+) were the most likely to have made such a contribution, with Millennials (18-36) the least likely save for food. Source: Harris Interactive
Posted in Baby Boomers, Consumer Behavior, Generation X, Generations, Millennials, Silent Generation
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.