![Consumer Use Of Online Customer Reviews For Local Businesses, July 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/07/BrightLocal-Use-of-Online-Customer-Reviews-July2014.png "Chart - Consumer Use Of Online Customer Reviews For Local Businesses")
More than ever, consumers in the US and Canada are reading online customer reviews to determine whether a local business is a good one, according to results from the latest annual BrightLocal survey examining consumer attitudes to reviews for local businesses. This year, 88% of respondents claimed to regularly (39%) or occasionally (49%) read online reviews to determine the quality of a local business, up from 85% last year and 71% in 2011. More than 7 in 10 also said that positive reviews make them trust a business more. Read the rest at MarketingCharts.
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