![Weekly Retail-Related Mobile Activities Of Online Buyers, March 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/174001-175000/174932.gif "Chart - Weekly Retail-Related Mobile Activities Of Online Buyers")
While desktops and laptops were the method of choice for research, mobile was gaining ground—both in and out of stores. One-quarter of respondents said they researched products on their mobile devices prior to visiting a store weekly, and 22% reported conducting research—and looking for alternatives—via mobile while at a store.
Respondents were likely looking for alternatives to make sure they were getting the best deal, as the study found that comparing prices was the most frequent in-store smartphone activity, cited by 36%. November 2013 research conducted by Research Now for Swirl found similar results. Among the 85% of US smartphone users polled who had used a mobile shopping app while inside a store, 81% said they did so to search for sales and offers. Read the rest at eMarketer.
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