![Targeting Techniques Of Mobile Advertisers, Q1 2013 vs Q1 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/05/xAd-Mobile-Advertisers-Use-of-Targeting-Techniques-in-Q1-May2014.png "Chart - Targeting Techniques Of Mobile Advertisers")
Despite Q1 traditionally seeing lower use of geo-precise targeting (targeting areas that do not conform to standard geo-boundaries), 79% of campaigns on the xAd platform used the technique in Q1, up from 58% in the year-earlier period. Geo-precise targeting was most heavily used by the retail (95% of campaigns), restaurant (95%) and auto (94%) sectors, which the analysts attribute to proximity being a key factor in the target audience’s decision to visit a location. Source: xAd
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