Demographics Of American Book Readers, January 2014 [TABLE]

Demographics Of American Book Readers, January 2014 [TABLE]

January 2014 polling by Pew Research Center’s Internet Project found far lower ebook usage among US consumers in general. Out of the 76% of respondents who had read a book in the past year, nearly seven in 10 had read a physical book, while just 28% had read an ebook.

In the end, Pew’s study found that those who did use ebooks were using the devices to supplement, not replace, printed books. Read the rest at eMarketer.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

Categories