![US Paid Search Ad Spending Growth, Q1 2013 - Q1 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/171001-172000/171978.gif "Chart - US Paid Search Ad Spending Growth")
While PLAs are drawing more attention, IgnitionOne noted that these won’t be replacing traditional paid search ads anytime soon, with both driving growth in the overall paid search spending space. In addition, paid search ads will likely improve their performance in the coming years, as Kenshoo found that 65% of marketers were using data collected from PLAs to better inform other paid search and cross-channel strategies. Read the rest at eMarketer.
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