![Primary Source For Product Listing Ads Budget, Q1 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/171001-172000/171988.gif "Chart - Primary Source For Product Listing Ads Budget")
That most marketers are simply moving ad dollars from regular paid search to PLAs is likely why IgnitionOne cited Google’s Enhanced Campaigns, not PLAs, as the main driver of the 8% year-over-year increase in US paid search ad spending in Q1 2014. Read the rest at eMarketer.
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