![Google's Product Listing Ad Performance Compared To Paid Search, Q1 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/171001-172000/171989.gif "Chart - Google's Product Listing Ad Performance Compared To Paid Search")
Marketers are finding more success with Google’s Product Listing Ads (PLAs) than other types of paid search. In Q1 2014 data from Kenshoo, 69% of search marketing professionals worldwide rated the performance of PLAs as at least slightly better than paid search, with more than one-quarter of that group saying they were much better.
The search giant is seeing a shift in revenue sources as a result of this success: 62% of marketing professionals worldwide had taken money from existing paid search budgets and put this toward PLAs instead. Read the rest at eMarketer.
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