![Ignored Ad Types By Age & Gender, January 2014 [TABLE]](http://www.emarketer.com/images/chart_gifs/169001-170000/169549.gif "Table - Ignored Ad Types By Age & Gender")
The majority of male and female millennials said they ignored online banner ads, and around two in five males and half of females didn’t pay attention to social media or search engine ads. Millennials were the least likely to ignore TV ads, with about one-quarter of each gender group doing so. Read the rest at eMarketer.
Posted in Advertising, Baby Boomers, Banner Advertising, Consumer Attitudes, Consumer Behavior, Demographics, Generation X, Generations, Millennials, Newspaper Advertising, Online Behavior, Radio Advertising, Search Engine Advertising, Search Engine Marketing, Silent Generation, Social Media Advertising, Social Media Marketing, Television Advertising
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