To mark the upcoming 25th anniversary of the internet (on March 12), the Pew Research Center’s Internet & American Life Project has released the results of a new survey [PDF] examining internet use in the US. The study finds that among adults, 87% use the internet, email, or access the internet via a mobile device, up a couple of points from a similar study conducted in May last year, which at the time represented a new high point. Internet adoption is not consistent across all demographic groups, though.
There’s virtually (pun intended) no disparity in adoption when sorting by gender or by race/ethnicity, with that latter point a significant change from last year’s study, when Hispanics were significant more likely than the general population to be offline (24% vs. 15%). That study did employ a different definition of an internet user for a subset of the sample, though, such that the comparison may not be entirely an apples-to-apples one. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.