A study from BBC World News and BBC.com/news indicates that in some respects, affluent smartphone owners are heavier users of their devices than the typical smartphone owner, particular when it comes to news consumption. The survey – of 6,000 smartphone owners across Australia, Germany, Hong Kong, India, Sweden and the US – found that 39% of affluent respondents access the internet on their device at least once an hour, 18% higher than the rest of the respondents.
What’s more, 51% of affluent smartphone owners use their device for business, compared to 40% of the rest of the sample. (Affluents refers to those respondents in the highest 20% of income earners in each country. From hereon out, the “rest of the respondents” will be referred to as “general population” respondents or “mere common folk.”) Read the rest at MarketingCharts.
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