Not surprisingly, various social networks appeal to different segments of the population. The latest social networking survey [PDF] from the Pew Research Center’s Internet & American Life Project provides some insights into which online adults are most drawn to 5 key platforms – Facebook, LinkedIn, Pinterest, Twitter, and Instagram – each of which has grown in penetration over the past year. The results are both intuitive (Pinterest adoption is higher among women) and intriguing (the strong appeal of Instagram and Twitter to black Americans). Read the rest at MarketingCharts.
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