Nielsen recently issued its lists of the year’s most memorable new commercials and best branded product integrations in scripted shows. According to the researcher, the year’s most memorable new commercials leveraged certain principles that generally boost memorability: the use of emotion to create connections; the inclusion of “attention-grabbing sights and sounds;” and consistency in creative style.
To determine the most memorable new ads (aired January 1 – November 30), Nielsen took the net memorability score (% of viewers able to remember the ad and correct brand) for each top ad and indexed it against the mean score of all new ads during the same time period. The analysis excluded Super Bowl ads and contextual ads (which include those where all airings are limited to a show, to which the ad is related). Read the rest at MarketingCharts.
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