At its core, omnichannel is about bridging online and offline experiences. In an April 2013 survey of ecommerce and digital professionals worldwide, IBM Tealeaf and Econsultancy found retailers lagging in this area. Some 63% of respondents said they provided online content about their offline stores, including locations, store hours and contacts, but far fewer had more advanced ways of linking mobile directly with the in-store shopping experience. Slightly more than a quarter said they were using QR codes and mobile coupons, but fewer were using other techniques. Read the rest at eMarketer.
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