35% of Americans aged 16 and older now own a tablet, says the Pew Research Center’s Internet & American Life Project, citing results from a survey [PDF] conducted between July and September. While that figure represents a large increase from 25% in November of last year, it’s only a marginal increase from a May Pew study, in which it found 34% of adults aged 18 and over to own a tablet. As with the previous study, this latest research covers the demographics of tablet owners, but with a couple of extra pieces of data.
Pew says that its latest survey contained enough English-speaking Asian-American respondents to allow them to be included as a separate, statistically-significant sample. And the results are certainly interesting: 50% of Asian-Americans aged 16 and over reported owning a tablet, far above the corresponding rates for Hispanics (37%), whites (35%), and blacks (29%). Read the rest at MarketingCharts.
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