Inbound marketing tactics, including content marketing, search engine optimization and use of social media marketing, are all critical for businesses looking to generate leads. But these tasks are also difficult to pull off, particularly the creation and marketing of content.
That was seen as both the most effective and most difficult inbound marketing tactic in a survey of B2B and B2C marketing professionals worldwide, conducted in September 2013 by Ascend2 and Research Underwriters. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.