If all the “digital natives” in the world combined to form their own country, it would be slightly larger than the US, according to a report [PDF] from the International Telecommunications Union (ITU) and the Georgia Institute of Technology, which together constructed a model to estimate the number – and penetration – of digital natives around the world. Out of the world’s population of 7 billion, an estimated 363 million count as digital natives, per the report. That’s 5.2% of the world’s population – but that figure varies significantly by country.
A quick note on what is meant by “digital natives.” The study defines a digital native as “a youth, aged 15-24 inclusive, with 5 years or more experience using the internet.” Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.