2 in 3 smartphone shoppers say they’re spending significantly (33%) or somewhat (34%) more time researching store-based needs on their devices this year, according to a new study from Local Corporation and the e-tailing group. The study also indicates that 1 in 2 shoppers research products at least half of the time on their smartphones when intending to make a purchase locally. With respondents using their smartphone for a range of activities – including accessing information and coupons – the study examines the most common initiation points for such activities.
Asked from where their smartphone activities are most often initiated, a majority of respondents cited generic search results (58%), followed by mobile search with local availability (47%) and retailer emails (46%). Mobile applications (41%) followed relatively closely, with social channels such as Facebook retail advertising (28%), Twitter (15%) and Pinterest (13%) further back on the list. Read the rest at MarketingCharts.
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