Where companies may be stalling is in making content especially responsive to the channel where it is viewed. The study found that 56% of marketers most of the time or all of the time leveraged the same content in every channel.
The company website remains the most important channel for content, with 88% of marketers citing it. That was followed by email campaigns (73%) and public relations (70%). Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.