12% of smartphone owners use services such as Foursquare to “check in” to certain locations or to share their locations with their friends, finds Pew Research Center’s Internet & American Life Project in a new study. That figure actually represents a significant drop from 18% adoption the last time Pew ran a similar survey last year, although that survey was worded slightly differently. While use of check-in services appears to be down, Hispanics continue to outpace the rest of the smartphone-owning population: in this latest survey, 24% of Hispanic smartphone owners claimed to use geosocial services.
Unsurprisingly, the youngest survey respondents were most likely to say they’re using check-in services: 16% of 18-29-year-olds said that was the case, compared to roughly 1 in 10 of the older age groups. Use of the services tended to decline alongside rising educational attainment, and is higher among suburban (14%) than urban (10%) respondents. Read the rest at MarketingCharts.
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