Regional associations, local dealers and aftermarket providers are increasing their digital spending and directing a larger portion to local online and mobile media. As a result, US automotive digital ad spending at the local level is seeing even more robust growth. The most recent “State of the Industry” report from the National Automobile Dealers Association (NADA) revealed that dealers have dramatically increased their digital ad spending over the past decade, from just 5.0% of spending in 2002 to 26.5% in 2012, primarily at the expense of print media. Read the rest at eMarketer.
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