Email marketing is not as simple as just targeting the right audience. The greatest percentage of respondents—58%—cited delivering relevant content as the biggest challenge and opportunity they faced in the next year. Reaching the right people is critical, but providing the audience with content that will matter to them is also important. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.