US smartphone users who accessed internet yellow page mobile apps (IYP users)—the generic name for these local search app services—were highly likely to be affluent consumers. IYP users were 51% more likely than smartphone users overall to have incomes above $100,000. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.