Marketers know that they must speed up the ways they produce content and advertising to capture consumer attention in today’s fragmented media and device landscape. Companies are using what they learn from rapid-response marketing in social media to create efficiencies in their broader marketing organization and to find ways to deploy real-time strategies not only in digital media but in traditional media as well. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.