Based on their growing sophistication in the mobile ad space, CPG advertisers are becoming more adept at burgeoning mobile tactics like mobile video advertising, mobile social media and location-based mobile ads. Millennial and comScore also noted the calls-to-action embedded in mobile ads. Mobile actions vary but commonly direct users to watch a video or visit the brand’s social media page. In fact, 44% of CPG advertisers implemented video as a post-click campaign action, compared with only 16% of all advertisers. Moreover, 34% of CPG mobile advertisers used some sort of social media post-click action, compared with only 18% of all advertisers. Read the rest at eMarketer.
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