Marketers have long had to perform a tough balancing act—ensuring that they get their message out while stopping shy of annoying prospective customers. But a March 2013 survey of adult US internet users from InsightsOne revealed that ad messaging may need some fine-tuning to keep from turning off consumers. More than nine in 10 internet users reported encountering an annoying ad somewhere, according to the poll. Read the rest at eMarketer.
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