According to Pew, Latino social networking penetration among internet users reached 68% last year. Of these social media users, English was the dominant language for 34% of users, while Spanish was the dominant language for a quarter of users. Another 40% considered themselves bilingual.
Social media use skews young across demographics, but among Hispanics the preponderance is especially strong. Only 13% of Hispanics on social networks were over 50. Read the rest at eMarketer.
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