According to the February report, the bulk of local digital ad dollars ($155.6 million) went to display run-of-site banner ads, beating out magazines for banner dollars. Unsurprisingly, radio was among the leaders for streaming audio spending, with $76 million put toward these ads. Read the rest at eMarketer.
Posted in Advertising, Audio Advertising, Digital Advertising, Display Advertising, Email Advertising, Email Marketing, Magazine Advertising, Newspaper Advertising, Print Advertising, Radio Advertising, Search Engine Advertising, Search Engine Marketing, Television Advertising, Video Advertising, Video Marketing
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