Nearly one-quarter of surveyed US businesses with under 100 employees said they would be investing more in developing and designing the company website; another 20% planned to put more resources toward optimizing the website through search engine optimization (SEO), presumably to drive traffic and top-of-page search results.
These were the top two priorities among all online and mobile investment plans.
The website is a central digital channel for small businesses. Nearly 70% of those surveyed said they had a website, which they primarily used to inform customers about products and services. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.