Social remains a small part of the larger traffic picture for most of the B2B SMBs studied, accounting for 1.9% of total traffic. The study found that more than 80% of site traffic to these businesses was either organic (i.e. came through a search engine listing) or direct to the site. Social media also ranked behind paid search as a source of site traffic. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.